Vkiviews

What are the objectives of FMCG during pandemic &  How should food companies prepare for the long-term impact of the pandemic? Food companies and FMCG should maintain trust and transparency with consumers and other stakeholders involved with reference to the longer and increased self-life of the product while keeping the quality intact. This can be done with value added advertising and product sampling. Food companies and FMCG  should maintain food ingredient quality and safety by focusing on the approach of avoiding microbial contamination of fruits, vegetables and meats. Educating consumers about the basics of handling food safely at home – how to store it appropriately, how to avoid cross-contamination, how to cook food or reheat prepared foods properly and how to dispose of waste food safely. With the rise of health-consciousness among consumers manufacturers have to come up with healthy products with gluten-free’, ‘dairy-free’, ‘sugar-free’, labe...

The recent pandemic, Coronavirus (COVID-19) , followed by the lockdown has closed half of the world at home and have created panic, restlessness and uncertainties. The current scenario is affecting our lives to the extent that it has disturbed our mental and physical health, barring some. Staying positive, focused and motivated is the greatest challenge we are facing keeping the fact that things are out of our control. This article is an effort to capture some of the aspects of our life which are in our control amongst all uncontrollable and unreachable factors. I am sure that most of us wanted to do this, but we didn’t or couldn’t coz we never realized our extreme potential. Let’s highlight some of them and give it a thought. Money can’t buy everything-  We all run for money, I am sure most of us. And there's nothing wrong with it. It helps us shape livelihoods and earn our bread and butter. But is it really helping us now? We can’t use it. No place to spe...

Hello All, Welcome to Vkiviews. My name is Vibhas Kumar. I hail from Patna but have settled down in Kolkata for years. Started my professional journey in 2006 after completing MBA(HR). Yes, I am an Human Resource professional with a zeal to make a career out of it, to which have been faithful till date. Still, strongly feel to enhance my scope of work allied to it, hence, a strong believer in multitasking. On a personal front I am god fearing simple human being who has tremendous faith in karma. Life has been a continuous struggle in making a mark all that I do and come out without leaving an imprint. Like to be surrounded by happy, enthusiastic and motivated people who give me courage to stand and deliver. Who would not? Always try to find positives from every aspect of life no matter how discouraging it sounds to be. Life full of failures have always given a reason to fight back. My strengths are my family and friends who have always stood by me; without them the life would hav...