Objectives of FMCG during pandemic & How should food companies prepare for the long-term impact of the pandemic?

What are the objectives of FMCG during pandemic & How should food companies prepare for the long-term impact of the pandemic?

1. Food companies and FMCG should maintain trust and transparency with consumers and other stakeholders involved with reference to the longer and increased self-life of the product while keeping the quality intact. This can be done with value added advertising and product sampling.
2. Food companies and FMCG should maintain food ingredient quality and safety by focusing on the approach of avoiding microbial contamination of fruits, vegetables and meats.
3. Educating consumers about the basics of handling food safely at home – how to store it appropriately, how to avoid cross-contamination, how to cook food or reheat prepared foods properly and how to dispose of waste food safely.
4. With the rise of health-consciousness among consumers manufacturers have to come up with healthy products with gluten-free’, ‘dairy-free’, ‘sugar-free’, label that provide ample nutrients; yet, at the same time, do not take away the aesthetics of the brand. This has to be communicated properly to the consumer.
5. Food companies and FMCG should recognize the importance of the food supply chain to every consumer. Prepare contingencies to deal with inevitable future pandemics.
6. Food companies and FMCG should follow proper inventory management using new software and techniques to deal with perishable items to avoid losses.

Moreover, companies need to adhere to statutory standards and communicate this to consumers to win over their trust.